Books
The School for Gods
The planet’s most dreadful illness is not cancer or Aids, but man’s conflictual thinking. This psychological feature is the foundation upon which the ordinary vision of the world is built. In order to change man’s destiny, there is a need to change his psychological framework, his system of convictions and beliefs, our old ways of thinking, ideas and prejudices, in order to free our lives. Only an individual could make this.
When existence grips you in a vice so you cannot breathe, as it has done with me, when you are hopelessly disappointed by your life and do not see any way out, this Book will find you. It will appear in your hands and you will know that you are ready for your Individual Revolution, for the greatest adventure a man can possibly imagine: The regaining of his integrity, of his paradise lost.
A Dream for the World
The primary cause of all planetary problems is the shortage of lack of ethical leaders, men and women capable of approaching business and politics as if they were serving a mission, a sacred duty.
A Dream for the World advances a solution for the planet based on Integrity as the central quality of the leadership of the future. While ethics changes in time and space, Integrity is immutable and brings together the universal principles of moral behaviour.
I believe that it is possible to have a peaceful world, to turn mortal enemies into friends, to provide jobs for all. I believe that the planet has all the resources to defeat poverty and illiteracy. We need to chose and educate a new generation of leaders capable to harmonize business and ethics, financial power and love.
The book affirms that ethical leadership can be victorious in real business. In a compelling and inspiring style it tells the true story of a sideshow company that has been turned into a multibillion-dollar multinational by a man of integrity believing that business can be both ethical and successful.
Berlusconi In Concert by Stefano D’Anna and Gigi Moncalvo
Berlusconi In Concert is the one and only book in which the secrets of his impressive entrepreneurial career (before entering into the highly conflictual arena of Italian politics) are revealed by Silvio Berlusconi himself. It was Silvio Berlusconi in person who, one day – when at the apex of his success – asked Prof. D’Anna, Sociologist, and an authority on the Psychology of Success, and Gigi Moncalvo, a well known journalist, war correspondent in many modern conflicts and anchorman, to write his biography side-by-side with him. The result is an amazing textbook of entrepreneurial psychology, and a first hand exploration of the golden rules and invisible laws that he has applied to his business life to become -starting from the bottom – one of the richest men in the world. Berlusconi in Concert is full of Silvio’s great sense of humour and anecdotes that have never been recounted before, and provides infinite material for inspiring wannabe millionaires and whomever aims at success and accomplishing it.